• “AI” strategies versus strategies written by skilled humans – the difference lies not in intelligence, but in responsibility and the price to be paid.

  • How should businesses use AI to become stronger, not weaker? A practical guide to avoiding assigning AI the wrong role.

  • “AI-written strategies versus strategies written by experts: the difference lies not in logic, but in responsibility and the price to be paid.”

  • Can AI replace humans in strategic planning? Understanding this correctly will help businesses avoid false expectations.

  • Can AI (Artificial Intelligence) write business strategies? Why do many perfectly sound strategies fail to succeed in real life? 

  • The Role of Culture in Modern Tet Gifts

  • Red Tet – When color becomes national spirit

  • VIETNAM – CHINA – LAO CAI Trade Fair: A picture of import-export opportunities for Vietnamese enterprises from border areas

  • Vietnam-China Lao Cai International Trade Fair 2025: Meeting rhythm on the border, where products are told stories by the breath of the makers

  • Lao Cai Red River Festival 2025: A vibrant week in the border city

  • LAO CAI RED RIVER FESTIVAL 2025: CULTURAL AND TRADE FLOW FROM A RIVER

  • Post-strategy – when businesses become “LIVING ORGANIZATIONS”

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    Manifesto – Branding and Promotional Films: The Difference in “Soul” and How to Avoid Confusion

    19/08/2025
  • News & Events, Internal Training, Marketing & Media

    Manifesto Film – The brand’s “manifesto of life” and 10 questions to not get lost in the crowd

    18/08/2025
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    When OEM wants to “transform” into a brand: Lessons from an unsuccessful partnership

    17/08/2025
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    Manifesto – Brand Manifesto Movie: When “safety” kills difference

    16/08/2025
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    Why do many OEM manufacturers fail when creating Vietnamese brands? Expert perspective: The problem starts with the owner himself

    16/08/2025
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    From OEM to Private Brand: The Concerns of a Vietnamese Factory Owner

    15/08/2025
  • News & Events, Culture – Experience

    When the SunRises, Every Beginning Is Bright

    15/08/2025
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    International standard OEM manufacturing but difficult to sell at home: The concern of Vietnamese factory owners

    14/08/2025
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    “Can process for the world (OEM), but still confused at home”: Why can many Vietnamese manufacturers build factories with international standards but not build a domestic market?

    13/08/2025
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    BUDGET ALLOCATION “HAVING A GOOD PRODUCT IS NOT THE END”

    11/08/2025
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    City People – Moments of Return

    07/08/2025
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    On the slopes of Nam Tra My district – the journey to find the national treasure – Ngoc Linh Ginseng

    01/08/2025
  • News & Events, G4U

    Mid-Autumn Festival – When G4U marketing not only builds a brand, but also creates the spirit of the holiday season

    01/08/2025
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    To Nam Tra My – Capital of Ngoc Linh Ginseng

    31/07/2025
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    Rendezvous in the Wilderness – a journey to find Ngoc Linh Ginseng

    25/07/2025
  • News & Events, Culture – Experience

    Lam Kinh – Echoes of the earth, echoes from green history

    24/07/2025
  • News & Events, Projects

    I grow Ngoc Linh Ginseng and I’m afraid Vietnamese people don’t know about it.

    24/07/2025
  • News & Events, Culture – Experience, Projects

    “Ngoc Linh – The Era of Rising” – The 7th Ngoc Linh Ginseng Festival, 2025

    23/07/2025
  • News & Events, Culture – Experience, Projects

    The 7th Ngoc Linh Ginseng Festival – 2025: “Ngoc Linh – The Era of Rising”

    23/07/2025
  • News & Events, G4U

    One cake, one memory – Mid-Autumn Festival is full in minimalism

    17/07/2025
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