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FROM PRODUCT STRATEGY TO EXPERIENCE STRATEGY – REDEFINING CUSTOMER VALUE
People – the ultimate strategy asset a business can control
When speed becomes strategy – businesses don’t need to be the biggest, they need to be the fastest
Brand strategy – from media story to influence
Connect instead of control – Ecosystem strategy.
Redefining strategic management: from planning to training digital operating systems
Redefining strategic capability: from leadership to system learning capability
Redefining the strategic business cooperation model – from “interest alliance” to “digital symbiosis ecosystem”
Living Processes – The Transformation of Enterprises in the Age of Automation – Turning Processes into Strategic Assets
RED TET – G4U’s journey of creating values and emotions on the way to a brilliant Tet season
DATA STRATEGY – WHEN INFORMATION BECOMES THE NEW COMPETITIVE WEAPON
When strategy is no longer on paper and why businesses need to “operate strategy” instead of just “write strategy”
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Culture – Experience
G4U
News & Events
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SMEs’ Hidden Corner: Frequently Asked Questions – FAQs of small and medium business owners: Understand correctly to avoid stumbling
09/09/2025
News & Events
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Internal Training
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Marketing & Media
The Hidden Corner of SMEs: 10 Problems That Many SMEs Owners Often Encounter
09/09/2025
News & Events
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Internal Training
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Marketing & Media
The Hidden Corner of SMEs: 7 Problems I Had When Entering a New Industry
08/09/2025
News & Events
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Internal Training
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Marketing & Media
7 “Survival” Questions That Help Manifesto Film Escape From The Same Zone
08/09/2025
News & Events
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Culture – Experience
Mind Connector – Showing gratitude to the Fatherland through practical actions
06/09/2025
News & Events
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Culture – Experience
“Continuing the story of peace” – gratitude from the generation born in peacetime
06/09/2025
News & Events
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Agriculture
Le Thanh Trien – The man who brought Quang Thuy wooden chopsticks to the world
29/08/2025
News & Events
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Internal Training
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Marketing & Media
7 Questions That Determine The Difference Between Every Manifesto Film
20/08/2025
News & Events
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Internal Training
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Marketing & Media
Manifesto – Branding and Promotional Films: The Difference in “Soul” and How to Avoid Confusion
19/08/2025
News & Events
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Internal Training
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Marketing & Media
Manifesto Film – The brand’s “manifesto of life” and 10 questions to not get lost in the crowd
18/08/2025
News & Events
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Marketing & Media
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Projects
When OEM wants to “transform” into a brand: Lessons from an unsuccessful partnership
17/08/2025
News & Events
Manifesto – Brand Manifesto Movie: When “safety” kills difference
16/08/2025
News & Events
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Marketing & Media
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Projects
Why do many OEM manufacturers fail when creating Vietnamese brands? Expert perspective: The problem starts with the owner himself
16/08/2025
News & Events
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Marketing & Media
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Projects
From OEM to Private Brand: The Concerns of a Vietnamese Factory Owner
15/08/2025
News & Events
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Culture – Experience
When the SunRises, Every Beginning Is Bright
15/08/2025
News & Events
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Marketing & Media
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Projects
International standard OEM manufacturing but difficult to sell at home: The concern of Vietnamese factory owners
14/08/2025
News & Events
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Marketing & Media
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Projects
“Can process for the world (OEM), but still confused at home”: Why can many Vietnamese manufacturers build factories with international standards but not build a domestic market?
13/08/2025
News & Events
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Internal Training
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Marketing & Media
BUDGET ALLOCATION “HAVING A GOOD PRODUCT IS NOT THE END”
11/08/2025
News & Events
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Culture – Experience
City People – Moments of Return
07/08/2025
News & Events
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Culture – Experience
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Projects
On the slopes of Nam Tra My district – the journey to find the national treasure – Ngoc Linh Ginseng
01/08/2025
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