Every year, I eagerly await seasonal products such as mid- autumn festival or Tet gifts to prepare for the journey to thank customers, as a legitimate excuse to visit and build strong relationships with customers. But what makes me disappointed many times is that after the season, many businesses suddenly “go silent”, their fanpages are not updated, there is no new news, making me feel like I am… forgotten. As a customer, I hope seasonal brands can stay connected with me all year round, not just when the season comes. This article is a genuine thought from a consumer’s perspective on seasonal product business and how to retain customers for a long time.
When the season comes, it “explodes”, when the season passes, it… “disappears”?
If you have ever bought moon cakes or seasonal products, you will find this very familiar: when the season comes, brands advertise loudly, launch promotions, and flood social networks. I easily place orders, receive attractive programs, and receive good care.
However, when the season passes, most businesses “disappear” from my sight. Fanpages are no longer updated, websites are also silent, I do not receive any emails or messages to keep in touch. This sometimes makes me feel… abandoned, as if I am just a temporary customer, not an important target.
I want more than one purchase a year
To me, customers not only need delicious, beautiful products but also need to be respected and connected for a long time. If businesses can:
- Send heartfelt thank you notes after the sales season,
- Share interesting stories about culture, baking recipes or storage tips,
- Create fun minigames or customer surveys,
- Pre-launch new products, pre-order offers…
Then I will feel cared for, see the difference of the brand and have more reasons to come back to buy next year.
Year-round connection creates trust
I have bought mooncakes in many places, but the brands that maintain good connections, always update interesting stories around the products, I will remember them more. It is not just a sale, but an experience, a relationship.
When a brand “disappears” outside the season, I easily forget them. And when the season comes, I will have to ask again, look for new brands, or return to buy at places where I feel closer and better cared for.
A little advice for seasonal businesses
If you are a seasonal business owner, I think you should think beyond the 1-2 month sales season. Build a customer journey that connects with customers all year round, create value regularly, don’t just show up when you want to sell.
Customers like me don’t just buy products, we buy trust and emotional attachment to the brand. That’s why we come back every season, and are willing to refer friends and relatives.
Change the ending
Season is a golden time for businesses to break through, but you can’t just sell for a few months and then let customers forget for the whole year. From the end user’s perspective, I want seasonal brands to develop sustainably, always accompanying customers all year round, so that each season is a new, memorable and more complete experience.
Do you agree with me? Have you experienced any seasonal brands that will always be remembered? Please share!
