On September 16, 2023, Mind Connector Corporation, in collaboration with members of the Industrial Department, Promotion and Trade Promotion Center of Bac Giang Province, organized a seminar titled “Exchange of Solutions to Promote Production and Business for Small and Medium-sized Enterprises (SMEs).”
This seminar holds significant importance as it aims to understand the needs of SMEs in enhancing organizational and business systems, promoting comprehensive business development.
In accordance with Decree 08/2021/ND-CP on “Support for Small and Medium-sized Enterprises,” businesses identified as “Small and Medium-sized Enterprises” will receive support in information technology, business consulting, human resource development, business model transformation, innovative startups, and interest rate support for loans.
As outlined in Article 13, Chapter III of Decree 08/2021/ND-CP, Mind Connector aligns with the criteria of a small and medium-sized enterprise consulting organization. With experts boasting over 15 years of practical experience in implementing Sales Marketing campaigns for multinational corporations, Mind Connector not only comprises a team of experienced professionals but also understands the specific challenges faced by SMEs, offering tailored solutions for each unique situation.
Mr. Dang Tien Dung, Head of Industrial Management Division – Department of Industry and Trade of Bac Giang Province, presented the reasons and inaugurated the seminar.
In the “Exchange of Solutions to Promote Production – Business” program, Mind Connector affirmed its role as a trusted business consultant, addressing and summarizing the key issues faced by SMEs in Bac Giang, especially during the current economic downturn and uncertainty. The key concerns of SMEs include:
- Challenges in understanding “Inputs” and developing “Outputs.”
- Financial issues and solutions to avoid dependency on plans or estimated plans.
- Establishing operational budgets with limited capital, selecting appropriate technologies for business scale.
- Attracting and retaining talent when the business is located in remote areas.
Mind Connector, as a business consultant, collaborates in supporting SMEs in the following areas:
1. Comprehensive Strategy Consultation for Startups
To transition from a business to an innovative startup, enterprises need a long-term vision and precise initial steps. With the expertise of leading professionals in the Sales-Marketing field such as Ms. Nguyen Thi Thanh Truc, Mr. Nguyen Manh Cuong, Mr. Nguyen Phan Ngoc Hieu, Mind Connector is an essential component for successful startups.
2. Deploying training and consulting on how to attract and exploit talent
Attracting and retaining talent is always a challenge for every business, especially startups or small businesses. Due to insufficient depth, startups or SMEs often have loose working processes, unbalanced personnel structures and do not even pay attention to corporate culture. Businesses need to consider all factors so that employees really want to work and contribute, such as space, working environment, compensation and benefits, corporate culture, and development training programs. personnel, career path for each position…
With a team of lecturers who are real leaders, Mind Connector not only helps businesses have a standard mindset in human resources work, but also participates in training and inspiring the core team of SMEs. . Training focusing on core personnel, bringing a common vision, common goals, and common culture will help businesses move quickly and have new breakthroughs.
3. Business Strategy and Sustainable Marketing Strategy Planning
Mrs. Nguyen Thi Thanh Truc, CEO of Mind Connector Group and a dedicated Sales-Marketing expert for Bac Giang startups, emphasizes the importance of developing sustainable business plans. Mind Connector helps businesses overcome the “lack of planning” trap by implementing systematic business activities (Sales, Marketing) and building a sustainable business system.
Mrs. Nguyen Thi Thanh Truc – Managing Director of Mind Connector Group, Sales and Marketing Expert shared at the discussion.
Most businesses tend to formulate strategies and plans based on “experience from previous years” or the period from their inception until now, overlooking the need for supplementary analysis by experts on market trends, industry trends, assessing competitive opponents, and internal business analysis.
With a multidimensional information network, Mind Connector is a leading organization in Vietnam, accompanying businesses in positioning and directing enterprises.
4. Support for Industry Linkages & Value Chains
As a business connected with relationships stretching from the North to the South, Mind Connector brings great value in helping SMEs in Bac Giang province establish industry linkages or build industrial value chains. This fosters credible cooperation, enhances the quality of input and output products, and introduces new business models.
Significantly, Mind Connector is not just a team of business consulting experts; it is a group passionate about entrepreneurial stories and fully understands the difficulties of SMEs. Each solution from Mind Connector is personalized to contribute to the best resolution of the indescribable “pain points” of each business.
Outstanding representatives taking commemorative photos after the seminar.
