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  • Five priorities do not constitute a strategy. They are simply five things the business wants to do.

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  • Strategy is not knowing what you want to do; strategy is knowing what you will not do.

  • Differentiation is not a competitive advantage

  • Growth or profit: What must businesses really choose?

  • Is the competitors getting stronger, or are we playing on their home turf?

  • There are five ways to increase revenue. Why do businesses often think only about finding more customers?

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