• 7 Questions That Determine The Difference Between Every Manifesto Film
    In an era where every brand wants to make a manifesto – a brand manifesto film to affirm its stature and value, the “similarity” in content, color, sound… is making many works fade away. How can your product be both inspiring and unique? These are 7 “vital” questions that any creative team should answer before […]
  • Manifesto – Branding and Promotional Films: The Difference in “Soul” and How to Avoid Confusion
    In marketing practice, many businesses confuse brand manifesto films and promotional films. Both use images and sounds to convey messages, but their “soul” and purpose are completely different. This confusion can easily cause a heavily invested video to not create the desired effect: the manifesto becomes a product advertisement, while the advertisement is more like […]
  • Manifesto Film – The brand’s “manifesto of life” and 10 questions to not get lost in the crowd
    In the modern marketing world, promotional videos are not only for selling products, but also to affirm the identity and values of the brand. In which, the manifesto film – or brand statement video – is considered the “heart” that inspires and connects emotionally with customers. However, because most manifestos say “big and beautiful” and […]
  • When OEM wants to “transform” into a brand: Lessons from an unsuccessful partnership
    I once worked with a large OEM company in the South for nearly a year – an international standard factory exporting to Europe and Japan. At the beginning, everyone was excited about the plan to build their own brand. But then, everything gradually returned to the “safe zone” of the OEM. That story left many […]
  • Manifesto – Brand Manifesto Movie: When “safety” kills difference
    In recent years, many Vietnamese businesses have invested in making brand manifesto films, with the desire to create an emotional impression and build brand love. But instead of creating a unique voice, many videos fall into a “safe formula” with general messages: green living, for the community, love… The result: the film is beautiful, the […]
  • Why do many OEM manufacturers fail when creating Vietnamese brands? Expert perspective: The problem starts with the owner himself
    Thousands of OEM factories in Vietnam are producing for global brands, meeting international standards, and exporting regularly. But when it comes to building their own brands, most of them fail or give up early. According to experts, the root cause is not only in the market, but also in the mindset and management style of […]
  • From OEM to Private Brand: The Concerns of a Vietnamese Factory Owner
    Regular OEM orders are still enough to support the company, pay workers, and even create stable profits. But in the heart of Mr. Hung – the owner of an international standard factory in Binh Duong – there is always a dream: to have his own brand. That dream has lasted for many years, but the […]
  • When the SunRises, Every Beginning Is Bright
    Sunrises at sea are never the same. Some days, the first light of day appears as a shy, slender streak of gold behind a curtain of gray clouds; other days, it comes out in full force, covering the sea in a warm orange hue, awakening everything around. Either way, the moment the sun slowly rises […]
  • International standard OEM manufacturing but difficult to sell at home: The concern of Vietnamese factory owners
    Thousands of Vietnamese factories are producing according to international standards, achieving ISO, CE, FDA, HACCP certifications, etc., and processing (OEM) for famous global brands. However, when selling their products in the domestic market, many owners “stumble”. Why can we conquer the US, EU, and Japanese markets, but find it difficult to convince Vietnamese consumers? The […]
  • “Can process for the world (OEM), but still confused at home”: Why can many Vietnamese manufacturers build factories with international standards but not build a domestic market?
    OEM in the past two decades, no longer a strange word, Vietnam has emerged as the world’s “expanding factory”. Many factory owners have invested systematically: ISO/IEC standards, IATF 16949 (automobiles), BRC/IFS (food), SA8000/WRAP (labor), ISO 14001 (environment)…; automated production lines, traceability, even meeting EU-US standards to process for high-end brands. But when returning to the […]
  • BUDGET ALLOCATION “HAVING A GOOD PRODUCT IS NOT THE END”
    The article is from the perspective of the manufacturer: every decision about budget allocation is a trade-off and is not always right.We – the manufacturers are often thought that “just need to do the right technique, the best, the most expensive or in short, the best product”. But in reality, production is where everything collides […]
  • City People – Moments of Return
    ““City people” – sounds very modern, very new, but somewhere still needs very old, very ancient moments .. Amidst the bustling pace of life in the city, sometimes just a fleeting moment – a buffalo grazing on the roadside, a cart carrying straw, or the pungent smell of stubble in the late afternoon – is […]

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