• 2027 Business Plan: How to Set Priorities When Resources Are Limited
    When developing a business plan for 2027, companies often pursue multiple objectives: increasing revenue, expanding into new markets, developing products, and improving operations. However, resources—such as budget, personnel, and time—cannot accommodate everything simultaneously. How, then, can a business identify the right priorities, rather than attempting to tackle everything only to fall short of expected results […]
  • Higher Tet revenue but lower profit: Should businesses set KPIs based on revenue or profit?
    The Tet season presents an opportunity to boost sales, but an increase in revenue does not necessarily equate to an increase in profit. When customers tighten their spending, businesses may find themselves forced to lower prices, ramp up promotions, or sell higher volumes at thinner profit margins. So, for the 2027 Tet season, should businesses […]
  • New Year business planning: Should you start in October or wait until the end of the year?
    Should business planning for the new year begin in October, or should it wait until the end of the year? When a business is focused on driving year-end sales and preparing for the Tet (Lunar New Year) shopping season, planning for the year ahead is often pushed aside. However, waiting until the peak season has […]
  • Tet sales forecast: What do businesses need to know about what customers will buy?
    Tet sales forecasting serves as the foundation for businesses to determine which products to prioritize, the volume of inventory to prepare, and the sales budget to allocate. However, a bustling Tet market does not guarantee that every product will sell well. To achieve revenue targets, businesses must understand customer needs, identify the drivers for growth, […]
  • Year-end revenue and the 2027 plan: Which is more important in October?
    In October, businesses must simultaneously execute their year-end business plans and prepare for the 2027 business year. On one hand, they need to concentrate resources on achieving revenue targets—especially during the critical Tet (Lunar New Year) sales season. On the other, they must dedicate time to evaluating past performance, defining growth trajectories, and allocating resources […]
  • Five priorities do not constitute a strategy. They are simply five things the business wants to do.
    Five priorities can help a business determine where to focus its efforts for the month. However, these priorities do not constitute a strategy if they are merely a list of desired activities. A strategy must articulate what the business chooses to pursue, what it decides to forgo, and where it will concentrate its resources to […]
  • An attractive market—should you enter it?
    An attractive market may be large, fast-growing, and characterized by clear demand and significant profit potential. However, for a business, these indicators alone are not enough to conclude that it is the right market to enter. The more critical question is: does the business have the capability to succeed in that market? The more attractive […]
  • Strategy is not knowing what you want to do; strategy is knowing what you will not do.
    Many businesses clearly articulate what they aim to achieve—growth, market expansion, product development, revenue growth, and brand building. Yet, these are merely intentions. True strategy begins when a business must make choices: what to do, what not to do, and where to concentrate its resources. Every business knows what it wants to do. Just look […]
  • Differentiation is not a competitive advantage
    Differentiation is how a business establishes a unique position in the market. However, being “different” is not synonymous with having a “competitive advantage.” A product might be vastly different from those of competitors, yet fail to meet customer needs or command a price premium, while also being easily replicable by rivals in a short time. […]
  • Growth or profit: What must businesses really choose?
    Growth or profit? While this may appear to be a question of financial objectives, it is, in reality, a strategic choice. When businesses seek to boost revenue, expand into new markets, or build new capabilities, they often must invest before those investments yield returns. Conversely, prioritizing short-term profit maximization may require curtailing investments essential for […]
  • Is the competitors getting stronger, or are we playing on their home turf?
    When competitors grow faster, gain market share, or constantly make moves that force a business to react, the question often asked is: “What are they doing better than us?” However, before trying to outperform the competition, a business needs to ask another strategic question: “Are we competing on a playing field where our rival holds […]
  • There are five ways to increase revenue. Why do businesses often think only about finding more customers?
    When seeking to boost revenue, businesses often immediately think of acquiring new customers. While this is the most intuitive way to visualize growth, it can also lead businesses to overlook other opportunities. Revenue does not depend solely on the number of new customers; businesses can also increase revenue by encouraging existing customers to purchase more […]

Mind Connector is a reliable partner of many Universities and Businesses

About Mind Connector

Mind Connector is a network of business consultants who are leading leaders and experts in many different fields.
Mind Connector’s experts will listen, share knowledge and advise so you can shorten risks and be confident on your journey to conquer your aspirations.
Mind Connector connects you with leading experts in many fields, who have gone through studying, running businesses and being trained for many challenges in their careers.

CONNECTING INTELLIGENCE, LEADING THE PATH TO SUCCESS

Our Services

Training the business’s employees to build a team of high-quality talent that has the capacity to grow stronger over time.

Why choose us

No one dares to say I know everything.
No entrepreneur can be sure that starting a business will always be successful.
No consultant dares to confirm that the formula for success will always apply to all cases.
That’s why we connect the vision of leading experts in many fields to bring PRACTICAL VALUE to customers.
  • Design a flexible and specific plan for each business
  • Optimize personnel capacity
  • Optimize corporate culture
  • Budget and time efficiency
  • Minimize business risks
  • Sales growth development

Our Experts

  • Mrs
    Dao Minh Huyen
    Startup Mentor
  • Mrs
    Vinkai AR Bhatia
    Strategy Expert
  • Mrs
    Van Khong
    Marketing Specialist
  • Mr
    Nguyen Manh Cuong
    Strategy Expert
  • Mrs
    Nina Tran
    Brand Consultant
  • Mrs
    Duy Tran
    Operation and HR Expert
  • Mr
    Nguyen Phan Ngoc Hieu
    Market Development & Sales Training Specialist
  • Mrs
    Mandy Nguyen
    Sales – Marketing Specialist

News & Events

Frequently Asked Questions

What makes Mind Connector different?

Mind Connector is a network of business consultants who are experienced leaders and experts in different sectors. Hence, Mind Connector may provide diverse, unique training courses, but still in line with the actual needs of each person taking the same. With all knowledge learned from Mind Connector, you can be confident to conquer your future goals.

According to Mind Connector, a strategy is only considered correct when it truly fits the specific circumstances of the business. Strategists don’t just propose direction; they must ensure feasibility and clearly identify potential risks during implementation.

Furthermore, businesses need to understand that completing a strategy document doesn’t automatically guarantee success. A strategy is merely the starting point for a rigorous implementation process, where every step needs to be monitored, adjusted, and accounted for.

The cost of strategic planning can be large or small depending on the company’s metric. A simple way to measure it is to compare the cost of strategic planning with the total cost of past mistakes: misguided decisions, abandoned projects, or missed opportunities.

Strategic planning doesn’t generate immediate revenue, but it helps businesses determine direction and reduce the risk of future errors. Therefore, its value often lies in the losses the business avoids.

Hotline: 0983.999.702 (Ms Mandy)Zalo Page: Mindconnector VN