Red Tet, inspired by the colors of the A50, A80 event series. From the flag color on the chest, to the red color on each gift – Tet 2026 carries within it a common energy: faith, pride and new beginnings.
Red – From Symbol to Belief
Red, for generations, has been deeply imprinted in the subconscious of Vietnamese people as a symbol of happiness and luck. On the family altar, red is the color of candles, parallel sentences, and lucky money neatly placed in brand new envelopes. On the street, red is the color of Ao Dai fluttering in the Tet sun, and the color of flags flying in the sky at the beginning of spring.
But this year, “red” has another meaning – the color of the changing Vietnamese spirit. After years of turmoil, Vietnamese people not only look to the future with hope, but also act with all positive energy. G4U chose “Red Tet” as the theme for the 2026 Tet season as a way to affirm that red is not just for looking at, but for living – for committing, for loving and for connecting.
From color to national spirit
It is no coincidence that the Vietnamese flag has a red background. Because in the Vietnamese mind, red is not only the color of blood and fire – but also a symbol of faith and perseverance.
From workers on the assembly line, farmers in the harvest season, to businessmen in the marketplace – everyone carries within themselves a “red” of their own: red of resilience, red of the desire to rise up.
“Tet Do” – therefore – is not simply a branding campaign.
It is a reminder of the Vietnamese spirit: always knowing how to keep the fire burning, even in the coldest periods.
When everyone carries the red color within them, the country naturally becomes warmer, stronger, and together enters a new cycle of development – as brilliant as the symbolic color of Tet.
G4U and the journey of red handed over
Since its inception, G4U has chosen the path of honoring Vietnamese values through gifts that convey a spirit of gratitude and connection.
In 2026, G4U will wear red – not to stand out, but to inspire and spread the spirit of action.
Each gift box, each design in the “Red Tet” collection is a slice of culture:
– The vermillion color of traditional patterns.
– The metallic red of the technology and digital transformation era.
– The ceramic red of the handmade hands that persistently create beauty.
All come together in a common spirit: “Give good things, receive new trust.”
That is also how G4U does its brand strategy – not just speaking with words, but with concrete actions: from choosing environmentally friendly materials, to storytelling through design, every detail is intentional – so that “red” is not just a color, but an emotion when touched.
Red – the color of connection and beginning
In many Asian countries, red is the color of joy. But in Vietnam, red is also the color of attachment and sharing.
That is when people far from home wrap Tet gifts to send to their parents, when businesses send gift boxes to their partners – not only to wish them luck, but also to say: “We are still together.”
G4U calls it the “color of connection” – a color that does not fade over time, because it is in people’s hearts, not just on the packaging.
And that is what makes “Red Tet” a story that goes beyond the material, touching deeper emotions – the feelings of the giver and the receiver feeling warm together.
Red Tet – from personal joy to community energy
Every Tet holiday, red covers every street, but we rarely stop to realize: it is that red that connects us together.
The person giving a red gift not only sends wishes, but also sends positive energy – a message that “The new year will be better, as long as we keep the fire burning together.”
In that spirit, G4U hopes that “Red Tet” 2026 will not only be a season of giving, but also a season of spreading faith. That is when Vietnamese people – everywhere – look at the color red and realize: we are all walking the same path – a path called Hope.
Tet Do – Visible Faith
In design, red is the color that attracts the most attention. In life, red is the color that cannot be ignored.
But with G4U, red is the color of tangible faith.
Every detail in the Tet 2026 catalog – from the layout, lighting, to the language – is created with the same spirit: simple but brilliant, modern but Vietnamese.
So, “Tet Do” is not just an image campaign, but a brand statement for G4U:
“We do not just make Tet gifts.
We spread the Vietnamese spirit – with the red color of love and pride.”
Closing to begin
Every year, Tet is a new beginning. But Tet 2026 will be more special – when the red color is not only around us, but also within us.
G4U believes that only when every Vietnamese person holds in their heart a “Red Tet” – a strong, warm spirit and dares to dream big – will the new year truly be a year of prosperity and happiness.
Red Tet – the color of beginnings, the color of pride, the spirit of Vietnam.
And also the most sincere wish that G4U wants to send to every home, every journey.
