Sword lost in the flower forest
Before knowing Thang, I could not imagine that there was a profession, an industry, a super small niche like this, not only that, to make a complete product, sometimes up to 100 steps to create, with billions of partners. beauty, care and sophistication of skilled workers. Therefore, from the factory to the office, Thang is the only male.
More importantly, it is this unique person who creates breakthroughs in making the fastest, most beautiful and most convenient products for users.
Marketing people, follow the profession for a few years and change direction to production
Thang graduated from the Department of Marketing, majoring in Advertising Management, course 42 of the National Economics University and has worked in the event industry for several years and has had certain successes in the profession. When asked, why not continue to develop but branch out and go in the direction of production and business.
Thang laughed and said: sometimes the profession finds me, I do it and fall in love with it without even realizing it…
But it is also possible that because the starting point is a Marketer, observation and research have created a new promotion in the field of eyelash production. Never satisfied with the final product, there are times when Thang tries to find ways to make the product curvier, smoother, softer, or make the labor operations simpler and more effective. Even find the root of the problem to come up with solutions for raw materials or equipment and tools for the process of forming the final product.
Mi Lam Son’s products are exported and sold to demanding countries, such as the US, Germany, Japan, Korea…
The export market and place of sale are automatically considered a declaration of recorded quality of Mi Lam paint products.
Concerns and aspirations…
Thang said that he once lost a big customer.
The customer was a foreigner who came to Vietnam to meet manufacturers. Arrived at Noi Bai, from Noi Bai to Mi Lam Son is only 3 hours by road, the car takes you to the place, but the customer still refuses to visit the Mi Lam Son factory and goes all the way to Binh Duong. If customers only need to see the factory and how the work is carried out, the level of success of the order will increase. Thang always wonders “how can customers find me?” and always angry at myself for not preparing in advance.
There are many factors that go into making an order successful. In particular, the preparation and “display” of achievements should not be done until customers are interested.
And you should not be subjective while the orders are pouring in and forget about finding new customers.
Desire to build a corporate culture: a place where you want to come to work.
Someone said that corporate culture comes from the Business Owner.
In the Lam Son countryside, combined with the specific nature of the industry, creating a culture for a business where 100% are rural women, working and still having to take care of food and family is not a simple task. .
So Thang conceived and built Mi Lam Son culture so that “it is a place you want to come and work”, because when you love and want to come, all difficulties or obstacles will be arranged smoothly.
Be ready to listen, invest and share
Thang has a very unique and sensitive way of surveying and evaluating the market. Thang is willing to pay to buy an account to have data or sponsor programs and competitions.
I don’t know if they are people from the King’s land, Lam Kinh land, Lam Son land, but in Thang, calmness and listening are one of the strong points.
After more than 10 years leading Mi Lam Son with no small achievements, Thang always listens attentively to discussions, recommendations or raises questions and problems to find solutions for his business. In return, Thang can quickly decide on sponsorship packages for programs or competitions to contribute to supporting industry development.
Young people, businesses are not young at all, choosing a narrow and difficult path, not difficult for the temperament of Lam Son people. That is Thang’s image. Because I couldn’t find an image that was as neat as other CEOs, I had to use the image of an iron bird in the vast sky to express Thang’s aspirations and people.
