Not noisy, not bustling, the ancient town of Hoa Lu – Tam Coc – Ninh Binh brings a very different feeling. Although it was only formed in recent years, this place is still able to create a festive atmosphere, bring joy to tourists and open up a cultural space for both enjoyment and consumption. It is a small ancient town, but warm, safe and peaceful.
Hoa Lu Ancient Town is a project invested and constructed by Xuan Truong Construction Enterprise, started in late 2019 and inaugurated in January 2022. This is a new project, different from the historic Hoa Lu Ancient Capital, which was once the capital of Vietnam under the Dinh and Tien Le dynasties.

Hoa Lu Ancient Town – A new but emotional ancient town
When talking about “ancient town”, people often think of Hoi An with its moss-covered tiled roofs along the Hoai River, or Hanoi with its 36 bustling streets. But Hoa Lu Ancient Town in Ninh Binh has chosen a different way of telling its story: recreating some of its traditional beauty, encapsulating a bit of the old soul, but still very new and simple.
Built only in recent years, Hoa Lu ancient town does not have a history of hundreds of years. However, that does not reduce its appeal. On the contrary, its youthfulness, neatness, cleanliness and orderliness make it a pleasant stop for tourists on their journey to explore Tam Coc – Bich Dong and the natural and cultural heritages of Ninh Binh..

In the old town _ Happy atmosphere and peace of mind for tourists
Although the area is not large, Hoa Lu ancient town knows how to create a unique festival atmosphere. Houses with traditional architectural style, street corners decorated with lanterns, shops selling handicrafts, local specialties… all blend together, enough for tourists to feel the “old” in a “new” space.

More importantly, the feeling of security that this place brings. No hustle and bustle, no jostling, no soliciting or street vendors around, Hoa Lu ancient town brings a rare comfort. People walking can leisurely enjoy, chat, take photos or simply sit in a small shop to sip a cup of tea, without being disturbed.

The perspective of the craftsmen
From the perspective of craftsmen, from artisans to small businessmen, Hoa Lu ancient town opens up a space just enough to “spend money”. Tourists not only visit, but can also buy a souvenir, a brocade product, a local dish. The balance between sightseeing and consumption makes this place a lively destination, helping craftsmen earn extra income, while keeping a memorable memory for visitors.

No need to be too grand or commercial, the fit itself creates a unique identity. The sellers do not need to solicit, because the products are of good quality and the shopping space is civilized enough to make tourists feel comfortable opening their wallets.

A different old town in Ninh Binh
Compared to Tam Coc – where boats and tourists are crowded, Hoa Lu ancient town brings a slow and balanced rhythm. It does not compete with grandeur, but conquers with a friendly, gentle feeling. It is a necessary addition to the Ninh Binh tourism picture: in addition to the majestic nature and heritage, visitors have a small place to experience culture, cuisine and shopping in peace.
It can be said that Hoa Lu ancient town is the “balanced” highlight for the journey to the ancient capital. After hours of drifting on the Ngo Dong River, visitors stop by the ancient town, entering a warm, simple space that is still enough to evoke the soul of ancient Vietnam.

A sense of peace – a different value
What makes many people linger in Hoa Lu ancient town is not its grandeur, but the sense of peace that permeates every detail. It is a space without the pressure of buying and selling, without haste, only peace and gentleness. In a time when many tourist destinations are over-commercialized, this serenity becomes a great advantage, making visitors want to come back.
For local people and professionals, it is also a way to develop sustainable tourism: creating livelihoods, preserving identity, and nurturing good experiences in the hearts of visitors from afar.

In Conclusion
Although Hoa Lu Ancient Town is small and young, it has proven that a destination does not need to be too flashy, just needs to maintain safety, friendliness and a sense of peace, to become an impression in the hearts of tourists. This is a very different “old town”, not like Hoi An or Hanoi, but still evokes a traditional atmosphere in a new look. And for Mind Connector, it is proof of a current tourism trend: tourists come not only to see, but to feel the serenity in every moment.
