Red Tet – is not just a communication campaign, but a journey of creating values and emotions of G4U in an effort to shape the identity of Vietnamese gifts. Surely you still remember, G4U entered the 2025 Tet season with a new mindset – Brilliant Tet, when each gift not only has the meaning of giving, but also lights up gratitude, connection and Vietnamese pride. And entering the 2026 Tet, G4U continues that journey with a higher aspiration – pride of connection, from the brilliant red of emotions to the lasting red of cultural values spread through each gift.
When red is not just the color of Tet – but the inner energy of Vietnamese people
In traditional concepts, red is always associated with Tet: the color of firecrackers, parallel sentences, lucky money envelopes, or the brilliant spring dresses. But in G4U’s strategic thinking, red is not just a color – it is the inner energy of the Vietnamese people, of the spirit of daring to live, daring to love, daring to give.
When those red tones are included in the journey of making Tet gifts, “Red Tet” becomes a metaphor for gratitude – where each gift is a story about humanity and life values. The red color in Tet G4U is not noisy, but warm and deep; not ostentatious, but full of courage. It reflects the spirit of those who make good gifts – people who diligently embroider, sew, wrap, and send – so that each gift box is not just a hand-delivered item, but a part of the journey of gratitude.
When each Tet season is a time to recreate the brand spirit
The difference of G4U in the “Red Tet” journey is not in the product, but in the internal development mindset embedded in the brand strategy.
Instead of just considering Tet as a peak business season, G4U sees Tet as a journey of self-study and regeneration of the corporate spirit – where each member is trained to understand more deeply the meaning of giving and gratitude.
Behind those brilliant campaigns is a strategic planning team that has always quietly helped G4U shape the approach to Tet as an emotional lesson and a social connection. They not only guide the words, images or communication plans, but also lay the foundation for a brand philosophy – where business is inseparable from culture, and communication is not just promotion, but a form of emotional education for the community.
In that spirit, G4U has built its own operating model – “Tet: Practicing Vietnamese values”, in which every member is a storyteller.
From the way of choosing messages to the way of talking to customers, from each hand-wrapped gift box to the way of appearing on social networks – everything is unified on the platform: Not just selling gifts – but spreading gratitude.
Therefore, “Tet Do” is not a seasonal campaign, but a practical internal training course.
Symbiotic communication – when the brand becomes a bridge between people
From a communication perspective, “Tet Do” is a testament to the “communication as connection” mindset – communication is not just about telling stories, but about connecting.
G4U orients the campaign in a “symbiotic” direction – meaning that every marketing activity, every article, every image simultaneously creates social value alongside commercial value.
When G4U tells the story of “Tet Do”, it is not only a brand journey, but also a journey of Vietnamese people in modern times:
- The giver – wishes to share something beautiful.
- The receiver – receives sincere feelings.
- The person who makes the gift – feels proud because the value they create is appreciated.
These three links create a symbiotic communication cycle – where every gift G4U gives is also a social message of kindness, gratitude and connection, and all three are RED
For G4U, it is a lesson in designing campaigns from an emotional root, rather than a tool or trend.
Red Tet – a season to create corporate culture
Tet is an occasion to look back on the past journey, but for G4U, “Red Tet” is also a season to restructure corporate emotions.
This Tet, G4U not only communicates as a Tet gift brand, but is also “trained” to become an organization that knows how to be grateful, knows how to give, and knows how to spread positive energy and full of love.
Each employee is trained to deeply understand the meaning of the gift, the value of the giver, and the feelings of the recipient. This is the foundation that helps the brand operate with the spirit of “gratitude in action” – gratitude expressed through specific actions.
That mindset helps G4U not repeat itself every Tet season, but constantly evolve:
- From packaging design to storytelling.
- From formal gifts to experiential gifts.
- From one-way communication to dialogue with customer emotions.
From “Tet Ruc Ro” to “Tet Do” – when the brand continues to grow from the values that have been sown
If Tet Ruc Ro 2025 is the season of light – where G4U first made the market realize that Tet gifts can carry emotions and spirit of life, then this year’s Tet Do is a journey deeper into identity.
No longer stopping at the external brilliance, G4U chose red – the color of endurance, warmth and connection – to continue the story that began last year.
In that journey, the brand not only renews its products, but also renews the way it feels about Tet: from the joy of receiving gifts, to the pride of giving.
Each design, each message, each color is calculated by emotion – as if G4U is learning to “speak with the heart”, not just “do with experience”.
If Tet Ruc Ro is a greeting full of light, then Tet Do is a warm handshake – steadfast, closer and more loving.
A brand only truly matures when it dares to repeat itself at a higher level, and that is exactly what G4U is doing: still Tet, still the same old story, but with more mature, deeper, and more human emotions.
A guide from small kindnesses
On the journey of “Red Tet”, G4U is not just a unit providing seasonal, individual, normal Tet gifts, but also a guide – helping businesses connect their internal strengths with social meaning.
From its perspective, G4U identifies: a strong brand does not need to speak loudly, just needs to live up to its values.
That is why “Red Tet” is built as a school of gratitude, where everyone – from designers, sales staff, to gift delivery people – becomes G4U storytellers.
And that’s how G4U defines Sustainable Value: “When a campaign may stop, but the spirit it sows will remain.”
In conclusion
“Red Tet” is proof that, in the age of technology and speed, seemingly simple values such as gratitude and connection can still become the most effective communication strategies. G4U proves that a Vietnamese brand can absolutely build a national identity by giving away kindness.
And when the Red Tet has been sown with faith, the Bright Tet will surely come – bright not because of the light, but because of the meaning of what is given.
