The Buon Ma Thuot Coffee Festival 2025 will officially take place from March 9 to March 13, 2025 in Buon Ma Thuot City, Dak Lak. With the theme “Buon Ma Thuot – Destination of the world’s coffee”, the event not only honors the value of Vietnamese coffee beans but also affirms the position of Buon Ma Thuot on the global coffee map. This is an opportunity for coffee lovers to experience and explore the unique cultural features of the Central Highlands.
Special festival with many attractive activities
This year’s festival will feature 17 main activities, with the highlight being the grand Opening Ceremony on the evening of March 10, with the attendance and speech of Ms. Vanusia Noguiera, Director General of the International Coffee Organization (ICO). This event marks the first time a high-ranking representative of the world coffee industry has participated, demonstrating great interest in Vietnamese coffee. The opening ceremony will be held at 10/3 Square with the participation of thousands of tourists and locals.
In addition, the festival also has outstanding activities such as Coffee Exhibition, Investment Promotion Conference, Specialty Coffee Roasting Competition, Street Festival, Rock Band Festival and Off-Road Car Racing “Challenge of the Great Forest – Buon Don 2025”. Within the framework of the event, seminars on coffee industry development will also be held with the participation of leading experts in the field.
Technology and art highlights
In addition to traditional activities, the Buon Ma Thuot Coffee Festival 2025 also brings modern technology performances. The night of March 12 will be a memorable moment with the performance of 500 artistic drones in the sky of Buon Ma Thuot, creating a sparkling picture of light. Not only that, the light festival and fireworks display on the opening night will delight visitors.
The festival also features unique art spaces, displaying paintings and sculptures about coffee and Central Highlands culture, along with performances of traditional musical instruments. Artisans and designers also bring fashion collections inspired by coffee beans, helping visitors feel more deeply the beauty of this industry.
Enjoy free coffee and cultural exchange
One of the biggest attractions of the festival is the free coffee spots. Visitors can enjoy the typical flavors of Buon Ma Thuot coffee, from traditional coffee to new and creative brewing methods. Specialty coffee booths are also located throughout the city, providing the opportunity to experience and learn about the coffee production process from bean to cup.
In addition, the event also features many unique cultural exchange activities such as Central Highlands gong performances, folk games, and coffee camps with the participation of young people from many regions. This is an opportunity for visitors to not only enjoy coffee but also immerse themselves in the unique cultural space of the Central Highlands.
Promoting Vietnamese coffee brand
Buon Ma Thuot Coffee Festival is not only an opportunity to promote the Buon Ma Thuot coffee brand but also contributes to making Vietnam one of the countries that produce high-quality coffee recognized by the world. This is also an opportunity to connect businesses, expand export markets and promote tourism in Dak Lak. Trade promotion activities and cooperation agreements between domestic and foreign businesses promise to bring many economic benefits.
With a variety of activities and the participation of experts, artists, and domestic and foreign businesses, the Buon Ma Thuot Coffee Festival 2025 promises to be a memorable event, contributing to raising the level of Vietnamese coffee in the international arena. If you are a coffee lover, do not miss the opportunity to join this festival to enjoy unique and memorable experiences.
