The Buon Ma Thuot Coffee Festival 2025 will officially take place from March 9 to March 13, 2025 in Buon Ma Thuot City, Dak Lak. With the theme “Buon Ma Thuot – Destination of World Coffee”, this event is not only a cultural festival but also a strategic event in affirming the position of Vietnamese coffee in the international market. This is an opportunity for the Vietnamese coffee industry to showcase its potential, attract investment and expand its global cooperation network.
Vietnamese Coffee and the Journey to Conquer the World
Vietnam is one of the world’s leading coffee exporting countries, especially with its strength in Robusta coffee. However, to elevate the Vietnamese coffee brand, it is not only necessary to have a large output but also to focus on quality, added value and brand story. The Buon Ma Thuot Coffee Festival 2025 is an opportunity for domestic businesses to introduce specialty coffee products, build a professional image and connect with international partners.
The opening ceremony on March 10 is expected to be attended by Ms. Vanusia Noguiera, General Director of the International Coffee Organization (ICO), along with many experts and investors in the industry. This is an opportunity for Vietnamese coffee to prove to the world that it is not only about quantity but also about quality, sustainability and high competitiveness.
Strengthen trade promotion and market expansion
One of the focuses of this year’s festival is trade promotion activities, connecting businesses and promoting Vietnamese coffee products. The Dak Lak Investment Promotion Conference 2025 will be a place for coffee businesses to meet, sign contracts, seek partners and share sustainable development strategies.
In addition, competitions such as “Specialty Coffee Roasting” and “Creating Digital Content about Coffee” not only honor processing techniques but also contribute to building the brand image of Buon Ma Thuot coffee. This is also an opportunity for experts to share about coffee consumption trends in the world, helping Vietnamese businesses orient production according to market demand.
Applying technology to production and promotion
The Buon Ma Thuot Coffee Festival 2025 will not only focus on traditional activities but also promote the application of technology to improve production efficiency and promote the brand. Seminars on coffee processing technology, smart agriculture and sustainable farming methods will help coffee growers access advanced models.
In addition, the drone art performance event with 500 flying devices on the night of March 12 is a new approach to promote the image of Vietnamese coffee to the public. The combination of technology and culture will help the Vietnamese coffee brand become more impressive in the eyes of international friends.
From coffee culture to national brand
More than just a product, coffee is also an important part of Vietnamese culture. Street festivals, Central Highlands gong performances, coffee camps and free coffee experience spaces help visitors gain a deeper understanding of the story behind each cup of coffee. This is the factor that makes Vietnamese coffee not only an export item but also a valuable cultural brand.
The Buon Ma Thuot Coffee Festival 2025 is an important step in the journey to bring Vietnamese coffee to a new level. With the combination of quality, technology, culture and trade strategy, Vietnamese coffee can completely conquer the most demanding markets, affirming its position on the world coffee map.
