From May 24 to May 26, at Le Loi street, Ben Nghe ward, district 1, Ho Chi Minh City, the 2024 Ho Chi Minh City international ginseng and flavoring and medicinal herbs festival will take place. Events organized by Ho Chi Minh City People’s Committee
Festival scale
The first festival held in Ho Chi Minh City welcomed representatives of ministries, branches, localities and businesses with strengths in ginseng, flavorings and medicinal herbs such as the United States, Canada, Japan, and Korea. , India, Southeast Asian countries, 20 domestic localities and 60 business units and cooperatives.
The highlight at the festival is the unique images of the Ngoc Linh K5 Kon Tum ginseng forest recreated. This event gives visitors the opportunity to explore part of the majestic and wild beauty of the old forest; At the same time, learn more about Vietnam’s rare ginseng plant as well as the process of protecting and developing this precious medicinal herb in the Ngoc Linh mountains and forests.
With a scale of 32 international trade booths, 25 local exhibition booths with nearly 70 products from fresh ginseng and products processed from ginseng; With nearly 40 Vietnamese/international culinary booths, the festival is an opportunity for localities and businesses to exchange and promote quality ginseng products, flavorings and medicinal herbs, contributing to promoting trade and investment. investment, tourism, promoting the brand of ginseng, spices, and medicinal herbs to domestic people and international friends.
What do you see through the ginseng, incense and medicinal herbs festival?
The festival is held right in the center of Saigon and is an activity in the Vietnam Ginseng Development Program to 2030, with a vision to 2045, which has just been approved by Deputy Prime Minister Tran Luu Quang on June 1, 2019. 2023, with the following goals: preserving Vietnamese ginseng genetic resources in the wild associated with protecting and developing forests and preserving biodiversity in the forest ecosystem; expand the area of Vietnamese ginseng cultivation; increase the production of Vietnamese ginseng that meets standards, has clear origins and invests in, builds preliminary processing and deep processing facilities for products from Vietnamese ginseng associated with raw material areas, and produces according to standards, supply chain…
One thing that few Vietnamese consumers know is that the quality of ginseng in particular and plants with medicinal properties such as Ganoderma lucidum, Yunzhi mushroom, Cordyceps… are not inferior and some regions even have may be higher than famous countries such as Korea, Japan… however, the way Vietnamese enterprises produce and do business in this industry has not provided an absolute “reason to believe” about this. Vietnamese users. Leading to a situation where Vietnamese products are disguised under Korean brands… Or cannot be sold at the good price they deserve.
This festival, step by step, helps businesses create confidence in the quality of Vietnamese products, international class, contributing to changing the perspective and way of action of Vietnamese businesses when launching a product, recognizing receive public feedback for a special industry, specific products in the ginseng, incense and medicinal herbs industry in the journey to conquer its customers.
What do businesses do next after trade fairs?
Normally, businesses participating in fairs will only think of introducing their products and launching them in a crowded place.
With it is a large enterprise, participation in the fair will be from the Marketing department and has little or no sales activities involved.
With it’s a small business, then the boss or a few employees have too much to participate in and prepare for the festival and almost when the fair takes place or ends, the whole team is almost exhausted…
Result? Mostly just a few pictures of the report, a few phone numbers (almost insignificant) and then…. Almost nothing has changed.
It’s just that at the end of the year or a few years later, business owners evaluate themselves: I travel a lot, participate a lot… do I feel like I’m just wasting money but not very effective for business activities?
Problem and solutions to the following problems?
First, businesses need to estimate how much a trade fair costs? This cost is very clear and specific, businesses can usually answer it immediately. Then, businesses should have close KPIs to earn these costs after the fair.
If you are a business that can sell products right at the fair, you need to have a specific plan or goal, to sell the products on display and bring them to the fair, not bring them home.
If consulting or product businesses do not sell their products at the fair, they need to have a specific goal of how many visitors each person can receive and each visitor should spend at least 30 minutes – if less than this time, definitely not. effective. Record very specific customer data and describe the contact details in detail.
Create a detailed KPIs table for each member participating in the fair right after planning the budget to attend the program.
1 day after returning, send a thank you letter to the customer for their interest, and promote further information. Design and establish relationships with partners even if the contract has not yet been fulfilled. Share fair information and points of interest to customers to promote and strengthen relationships. If you follow the above steps correctly, Mind will definitely be more effective in your outside business activities.
If you need format or consnultant, feel free contact us at tel’ Mind (+84)983999792 to get more information.
