After 4 months of surveying in more than 20 localities in 10 provinces and cities in Vietnam, Mind Connector concluded solutions for OCOP products. COLLABORATE FORCE for success – LOAN FORCE for development.
OCOP product concept
OCOP products (products) are products and services participating in the National OCOP Program. Specifically, according to Decision 919/QD-TTg, OCOP products are goods and tourism services of local origin, branded, with cultural characteristics and local advantages.
OCOP products will be evaluated and classified at 3 levels: district level, provincial level and central level. After evaluation, the product will be classified from 01 star to 05 stars and will be granted SP OCOP certification valid for 36 months.
What are the criteria for a product to be recognized as an OCOP product?
1.Criteria for recognition of SP OCOP
A product recognized as an OCOP product is clearly defined by the Government in Decision 148/QD-TTg stating:
Part A: Group of criteria for evaluating products and community strength (40 points)
- Production organization: must use local materials and labor; increase product value in the direction of processed products and deep processing; expand production scale and link along the value chain; Ensuring environmental protection during the production process
- Product development: Products are developed based on local traditions
- Community strength: encourage production according to a common model such as cooperatives; encourage the use of local labor; Organize business effectively and transparently
Part B: Group of criteria for evaluating marketing capabilities (25 points) - Marketing: encourage product distribution channels from local to international; have advanced quality management certification; Promotional activities are organized professionally with regular frequency to increase product promotion effectiveness.
- Product stories: encourage complete product stories, methodical presentations, unique impressions, and local nuances
Part C: Group of criteria for evaluating product quality (35 points) - Sensory, nutritional, uniqueness: meets quality standards required by each type of product
- Product standards: Products are produced according to standards and announced according to the provisions of law
- Export ability: encourage products that meet international quality standards
2. Product Rating
Products, after being evaluated according to the OCOP Criteria, will be classified into 5 classes:
- 5-star rating (90-100 points): Typical products have high quality standards, meeting conditions for export
- 4-star rating (70-90 points): Typical product, meeting quality requirements, good market access, potential to upgrade to 5-star product
- 3-star rating (50-70 points): unique product, stable sales volume, potential to upgrade to 4-star product
- 2-star rating (30-50 points): the product is starting to form a specific quality, with the potential to upgrade to a 3-star product
- 1-star category (1-30 points): early product, not yet widely consumed, has potential to upgrade to 2-star product
Mind Connector’s assessment after a 4-month survey in more than 20 localities in 10 provinces and cities in Vietnam
Mind Connector directly surveyed for 4 months, from September 2023 to the end of December 2023, reaching the areas of Tuyen Quang, Lao Cai, Bac Giang, Quang Binh, Thanh Hoa, Kontum, Daklak, Daknong, Lam Dong, Binh Thuan… .
Working at Sam Ngoc Linh garden. Tu Mo Rong Commune, Tu Mo Rong District, Kontum
Directly interviewed and worked with more than 20 factory owners who directly make OCOP products in raw material areas with very strange names: Mu Cang Chai, Tu Mo Rong, Van Xuoi, Bo Trach, Mangosteen…
Undeniably, OCOP products are excellent local specialties. Delicious, the quality is indisputable
Works at Nam Linh Chi Tuan Linh Cooperative, Bo Trach, Quang Binh. SP OCOP 3 stars
The majority of SP OCOP owners are made up of farmers and workers who love their job and are attached to the village. There are people who have worked in Ho Chi Minh City, Hanoi… and returned to their hometown. There are people who stay in the village almost all their lives, they have almost never interacted, learned and exchanged experiences for their own profession in the locality or region.
Works at Ngoc Viet Mushroom Company, Yen Dinh, Thanh Hoa. SP OCOP 3 stars
The struggle, exploration, learning, and self-research is a whole journey, being recognized as a 1,2,3,4,5 star OCOP product is another journey, and then, when the product is complete and sales formation and implementation were not as expected.
Under the eyes of experts, Mind Connector directly pointed out the points in packaging, how to display products, how to introduce products, how to market and how to make an annual business plan and strategy.
Survey of Lingzhi Mushroom at Gano Farm, Selangor, Malaysia
Good and encouraging point, the owners of OCOP products all have the same characteristics:
- The spirit of hard work in learning and sharing
- The spirit of determination to develop the product to find jobs for people in the area
- The spirit of bringing products with the best quality to the market.
During the survey, Mind team not only conducted it domestically, but when there were business trips abroad, Mind team always brought OCOP Vietnam products to other countries to offer products, to hear reviews about Vietnamese OCOP products.
Working at Advance Hotel Supplier- Kualalumpur – about Wooden chopsticks products
Working at Central Market Center, – Kualalumpur – about Wooden chopsticks products
_Working at Everest Supplier- Kualalumpur – about Wooden chopsticks products _
Working at KL sentral – Kualalumpur – on products from Ganoderma mushrooms for cosmetics
Working at FKF Hotel & Restaurant – Kualalumpur – about Wooden chopsticks products
_Working at DXN Group – Kualalumpur – on products from Ganoderma mushrooms for cosmetics
And right after the business trips, the Mind team transferred information and accompanied the owners to use information obtained from the market.
What can you do to make your product known, used, and loved by many people?
This is an easy question to ask but difficult to answer!
From the time of coming up with the idea, investing, testing, and producing the finished product, the owners have spent a lot of time and money. Sometimes when they get to the product they are financially exhausted, but with all their efforts, they will expect to sell the product immediately.
Therefore, “they” will set prices, determine customer segments, market segments… blindly, ambiguously and “see people selling”…
But, most of them cannot imagine, the difficulties and efforts from past achievements until the formation of SP, only temporarily closed to turn to a new, different, difficult journey. different from before.
Previously, the product research and development process only satisfied a very small group of people, maybe relatives, friends, etc. When forming a product, if you want to sell the product, you must satisfy a group of customers large enough for them to bring revenue and profits to your organization. It’s no different from “being the daughter-in-law of a hundred families”
With more than 20 years of experience in sales, marketing, operations and leading a team of experts in many fields, Mind Connector is ready to welcome questions, meetings to share, guidance for organization owners, as long as you are willing to ask and “do your homework”, because it will be difficult if you are worried that asking will reveal your weakness and you have been the boss for a long time so you don’t need to “pay it forward”. article” for whom.
COLLATE FORCE for success. BORROW EFFORT for development.
Mind Connector believes that it contributes part of its strength, talent, and experience to society in its own unique way to help OCOP products develop strongly.
